about.zero2claude.dev — static marketing site with level overview, feature highlights, and registration CTA. Separate repo, deployed on Render as a static site. Needs updating when new levels or features ship. AI skill auto-syncs content with CLAUDE.md when product changes.

LinkedIn and Twitter/X presence. AI skill drafts posts for human approval — milestone announcements, weekly recaps, and content pillar rotation.

Generates sitemap.xml, injects meta tags into index.html, and creates static blog posts in public/blog/ targeting high-intent search queries. Blog posts are fully crawlable static HTML served before the SPA rewrite.

Reads CLAUDE.md, compares with about.zero2claude.dev, identifies discrepancies (stale counts, missing features), and updates the landing page on a feature branch.

Drafts LinkedIn and Twitter/X posts for human approval. Supports milestone announcements, weekly recaps, and ad-hoc topics. Researches trends and hashtags. Never posts directly.

Resend-powered email campaigns: 5-email welcome drip, streak reminders, re-engagement flows for inactive students, and feature announcement newsletters. Dark theme email templates matching the app.

Collect emails at registration but never email students. No drip campaigns, no re-engagement, no streak reminders ("You're on day 5!"), no forum reply notifications, no new content announcements. Highest-leverage missing piece.

No blog, no sitemap.xml, no indexable lesson previews, no meta tags on public pages. Organic search traffic is likely near zero. Target audience is literally searching "what is a terminal" and "how to use Claude Code."

200 students but no mechanism for them to invite others. No shareable links, no tracking, no incentives. Simple "invite a friend" with a counter on dashboard.

No YouTube, TikTok, or video content. Terminal demos are inherently visual and shareable. "Watch someone go from zero to deploying" is compelling content.